There is a expansive market for adults over the age of 65, but the problem is reaching that particular demographic using online tools. Approximately 40% of people over the age of 65 use the internet, and most of the time, it is only to check their email. Older audiences tend to explore the internet less than the younger generations, so how can it be possible to reach these potential buyers without straying from online marketing tactics? What sparks their interest? Why should they even be targeted?
Adults over the age of 65 have a wide variety of interests, but their interests differ than those who are younger. Don’t trust basic online marketing statistics – they typically measure younger crowds. Venture into the head of a person over 65 and ask “Why would I want to use the internet? What would appeal to me?” Ask older relatives for help. Travel through the mind of an older adult.
If online marketers begin appealing to the older generation, sales will increase. Other generations, especially millennials, are locked into internet. Sales from elderly citizens can only increase. Drive the older generations to the internet and actively engage their interests. Eventually, the online market will expand.
Although the majority of people over 65 do not use the internet, it is still essential to try to draw the older crowd into online buying. If one doesn’t want stagnant sales, they should not neglect the older demographic.