Offline marketing is great, but, if a business is to succeed these days, it has to embrace online marketing. It’s the process of promoting a business on the internet. It includes such strategies as email marketing, website design, social media, video marketing and search engine marketing.

Online marketing strategies have affected the business performance of both major brands, along with smaller businesses. So how has it become so powerful?

Your Customers Are Online

Regardless of whether you like it or not, your customers are on the internet. They look for service providers on the internet, they shop on the internet and they look at business websites. If you don’t have an online presence and you’re not doing any online marketing then you’re missing out on connecting with your customers.

Your Competitors Are Online

If your competition is using online marketing and you’re not, then they are probably getting your business. In order to be competitive and to let your audience not know that you exist and why you’re better than your competition, you need to be marketing on the internet.

You Don’t Have To Spend A Fortune

Offline marketing can be costly and takes time to set up. Online marketing is quicker and less expensive. You can promote your business on social media in a very cost effective and targeted manner. You can email your database whenever you want, for free. You can directly target your customers needs and wants with search engine marketing.

It’s Easier To Evaluate And Monitor

Online marketing can be tracked by using analytics that is just not possible with offline marketing. You can create unique pages to drive traffic to and see exactly where, when and what your prospects click on. You can also test and change tactics without increasing your expenses.

There Are Many Strategies

Different online marketing strategies work differently for different businesses and niches. For instance, content marketing is an effective way to deliver useful content to build trust with your target audience. There is no financial cost to content marketing but it does take time. In contrast, an online marketing strategy like pay-per-click advertising where you pay money to reach a certain target audience does cost money, but the results can be almost immediate.

It’s Not Just For Big Business

A small offline business can find it very difficult to compete against the big corporations in traditional offline media. However,a prospective customer can only look at one website at a time and, if you have the right online strategies in place, that website can easily be about your business.

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can get access to a FREE Online Business Marketing Video Series at http://www.jonallo.com

College life is a mixture of academic and social experiences. Knowing tips on how to balance these experiences will formulate your college life for better or worse. Hopefully for the better.

Social Experiences:

• Smile: Statistics prove people who smile attract attention and are more popular. And who doesn’t need a little popularity in their lives?
• Join a Study Group: This is a no brainer, you will meet new people and get some studying done!
• Rush a Fraternity/Sorority: If this is your cup of tea, go for it.
• Got Roommate? Get Alternative Study Space: See if you can work out a schedule, so each of you have the whole room to yourselves 1 to 2 nights each week. Post the schedule and find your alternative study space [See “Find an Alternative Study Space” below]. Plus, you get your dorm room to yourself some nights as well.
• Join Groups: Free food is just the beginning. You will find all sorts of interesting groups exploring different topics of interest. Shop around!

Academic Experiences:

• All Semesters Count: Do not be lead to think you can blow-off your first semester or any semester, for that matter. Your grade point average GPA is calculated on ALL your courses taken within your entire college career. Oh, and prospective employers do ask for college transcripts.
• Schedule Your Time and Stick to Your Schedule: You are responsible for your study, work and deadlines. Once you have all your syllabi, chart your due dates on whatever calendar you will use: paper, PDA, your computer, which ever way you will remember. Then, check your calendar daily and plan accordingly. Don’t be tempted to party the weekend before a big paper is due. Stick to your schedule.
• Find an Alternative Study Space: It might be the library, an alcove in your dorm, the union, the local coffee shop, or maybe all of these! Where ever your auxiliary study spaces are, use them when ever you need to get away from your dorm room or just want a change of pace. [Tip: Your alternative study space should have an electrical outlet and you should travel with an power strip complete with surge protector].

Stealing these tips will help you have a great college experience.

Mary Wiseman has a passion to assist her clients in establishing organizing systems, so they remain focused on their life desires. She possesses a charming array of fresh ideas, uses tried and true steps to simplify those sometimes overwhelming goals and an unlimited supply of contagious enthusiasm.